Month: September 2015

Techweek Takeaways

Techweek Takeaways

Kansas City’s inaugural Techweek brought together business leaders, government leaders, entrepreneurs, communicators, capital investors and so many more for a week of learning and celebrating the spirit of Kansas City’s tech community.

We found that the biggest takeaways were high level, big-picture initiatives for Kansas City and the tech community, and we’d love to share them with you.

Kansas City Initiatives and Infrastructure

We’re not just an underdog city any more. Mayor Sly James and his team of city planners, citizens, entrepreneurs, and more have been working to make Kansas City a place that embraces the future and doesn’t get left behind. A prime example being the KC Streetcar initiative, the backbone of which is also being utilized as a high-tech corridor for interactive maps and future “smart city” projects. The key takeaway is that we need to be ready for these changes and create a proactive city, not just a reactive one that falls behind the curve.

Making Branding Personal

The CEO of Sporting Kansas City, Robb Heineman, had a lot to say about brand experience, and for good reason. Sporting Park and the Sporting KC soccer team have created a loyal following of soccer lovers through giving them the best experience with their brand. They key is that they invest – invest in technology, invest in marketing, invest in their fans. For instance, if you’re a Sporting KC fan attending an away game, your ticket will always be paid for as a way of thanks. And if you’re a fan at home, the high tech stadium offers you best-in-class Wi-Fi and an app that provides personalized content and offers, as well as live video and instant replays.

Meaningful Data

Wearable tech is all the rage in not just the event planning industry, but many industries. And Techweek in Kansas City had no shortage of information on wearable gear and RFID tracking capabilities. But the biggest takeaway was on a higher level – considering what exactly to do with all that data. There’s no point in data for data’s sake. Wearable tech needs to be an organic part of an attendee’s conference gear, and RFID tracking needs to be uncomplicated and tied into things people/attendees already use.