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Jennifer Crocker
Senior Marketing Manager
Jennifer brings over 20 years of marketing and brand strategy experience to Wellington, managing multiple facets of marketing and relationship-building communications programs for a variety of clients. From strategy and planning to content development and project management, her visionary and strategic approach to marketing management is at the forefront of all she does, especially with Wellington’s Association clients.
“I use my entire marketing toolbox at Wellington. So many pieces of the knowledge and skills that I’ve acquired over the past 20-plus years are utilized at Wellington, and I get to do something a little different almost every day. I love the diversity and the empowerment.”
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Growth Mindset
How looking at the lessons of the ultra successful can be applied to companies in meaningful ways.
3 Things Attendees Expect at B2B Events — And How to Deliver
Just as many B2B companies have taken marketing, product development and other cues from B2C companies, B2B event and meeting planners are seeing increased attendee demands influenced by their experiences at consumer events. That’s the key word: experience. No matter what industry you’re in, event attendees want an engaging, immersive, even emotional, experience. This helps… Read more »
Our Blog / Growth Mindset
How looking at the lessons of the ultra successful can be applied to companies in meaningful ways.
3 Things Attendees Expect at B2B Events — And How to Deliver
Just as many B2B companies have taken marketing, product development and other cues from B2C companies, B2B event and meeting planners are seeing increased attendee demands influenced by their experiences at consumer events. That’s the key word: experience. No matter what industry you’re in, event attendees want an engaging, immersive, even emotional, experience. This helps… Read more »