Blog

Breakout Session

People attend events and annual meetings for a variety of reasons, yet increasingly, they share a common demand: a customized experience that feels tailored to their interests and goals. “With the overwhelming number of conferences, panels and happy hours taking place in a given event cycle, the personalization factor is a marketing must,” writes Kristen […]

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Holiday Gifting Trends

Brace yourself: the holiday season will be here before you know it! And that’s why early to mid-fall is the ideal time to plan your corporate holiday gifts. You’ll feel less rushed and you’ll be able to explore your options to deliver a thoughtful gift that delights the recipient and supports your larger brand goals. […]

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Post-event engagement can be challenging and often overlooked, despite its demonstrable potential to support your long-term event strategy. Your attendees are leaving the meeting or event excited and energized, while your planning team likely wants nothing more than a few uninterrupted days of sleep! That’s why it’s important to make a plan for post-event engagement […]

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Engagement

You’ve put in the work to connect with your attendees prior to your event or meeting. And now, it’s time for the show! Attendee engagement should be top of mind throughout your event lifecycle, but it’s especially important as your event unfolds. After all, engaged attendees are more excited about what’s happening around them, more […]

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engagement

In a market that’s crowded with conferences, meetings and annual events, it’s more important than ever to stand out — and that means keeping your attendees engaged, interested and entertained throughout your meeting or event. Yet here’s an area that’s often overlooked — the days and weeks leading up to the event. This is a […]

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