• wellington-gifts-icon-graywellington
    gifts
  • wellington-experience-icon-fullwellington
    experience
  • Wellington, an Augeo company
  • Who We Are
    Learn about the team that drives results and shapes brands through experiences.
  • Our Capabilities
    We handle projects from strategy to execution to deliver custom, on brand experiences.
  • In Action
    Check out our Case Studies to learn more about what makes us different.
  • Growth Mindset Blog
    Our blog features insights and best practices into creating signature brand experiences.
  • Contact
    Let’s make a connection - it's what we do best.

CASE STUDY:

CULINARY CONCIERGE

CULINARY CONCIERGE

Years Running:
4

Calls Received:
1,386 annually

Redemption Rate:
201% growth year over year

OUR APPROACH: IDENTIFY – STRATEGIZE – DELIVER.

Challenge:

The client, a leader in the luxury auto market, created a signature dining experience four years ago. Customers who buy or lease a new car from the company’s top-tier line receive $200 to spend at the upscale dining venue of their choice.

As part of the experience, the company took a hands-on approach to facilitating the dining reservations. Yet as the number of eligible customers steadily increased, the program became too unwieldy for the company to handle.

For Wellington, the opportunity to step in and manage the program gave the event and gift strategy firm a chance to follow the same advice they give clients: think outside the box.

Wellington Solution:

One of the first priorities included streamlining the dining program to make it more efficient. Wellington suggested creating a dedicated phone line that customers could use to make reservations, ask questions or report a problem. The culinary concierge is accessible Monday-Friday 8am-8pm, with a dedicated emergency line available after 8pm on weekends. That sort of dedicated service has helped to further boost the program’s goal: giving customers an experience to remember.

Helped by the dedicated hotline, Wellington ensures that customers are cared for every step of the way. Not only does the culinary concierge make reservations, but also handles the payments, guaranteeing the customer and client a hassle-free experience.

Results:

Wellington’s culinary concierge receives 1,386 phone calls each year, as well as 154 emails. The team also reports a 201% increase in the program redemption rate year-over-year, a compelling stat that speaks to the effectiveness of the dining program (which, in turn, helps drive sales and leases of luxury vehicles). As a result of Wellington’s extensive gifting and incentive experience, the firm understands the importance of a lasting impression—and that details matter

At a glance: A luxury automotive brand took an inventive approach to their buyer incentive program by launching a dining experience with the help of Wellington. Services included:

icon-marketing

Solutions to a unique need

icon-logistics

Award winning customer service

icon-gifts

Signature dining experience

CULINARY CONCIERGE

Years Running:
4

Calls Received:
1,386 annually

Redemption Rate:
201% growth year over year

OUR APPROACH: IDENTIFY – STRATEGIZE – DELIVER.

Challenge:

The client, a leader in the luxury auto market, created a signature dining experience four years ago. Customers who buy or lease a new car from the company’s top-tier line receive $200 to spend at the upscale dining venue of their choice.

As part of the experience, the company took a hands-on approach to facilitating the dining reservations. Yet as the number of eligible customers steadily increased, the program became too unwieldy for the company to handle.

For Wellington, the opportunity to step in and manage the program gave the event and gift strategy firm a chance to follow the same advice they give clients: think outside the box.

Wellington Solution:

One of the first priorities included streamlining the dining program to make it more efficient. Wellington suggested creating a dedicated phone line that customers could use to make reservations, ask questions or report a problem. The culinary concierge is accessible Monday-Friday 8am-8pm, with a dedicated emergency line available after 8pm on weekends. That sort of dedicated service has helped to further boost the program’s goal: giving customers an experience to remember.

Helped by the dedicated hotline, Wellington ensures that customers are cared for every step of the way. Not only does the culinary concierge make reservations, but also handles the payments, guaranteeing the customer and client a hassle-free experience.

Results:

Wellington’s culinary concierge receives 1,386 phone calls each year, as well as 154 emails. The team also reports a 201% increase in the program redemption rate year-over-year, a compelling stat that speaks to the effectiveness of the dining program (which, in turn, helps drive sales and leases of luxury vehicles). As a result of Wellington’s extensive gifting and incentive experience, the firm understands the importance of a lasting impression—and that details matter

At a glance: A luxury automotive brand took an inventive approach to their buyer incentive program by launching a dining experience with the help of Wellington. Services included:

icon-marketing

Solutions to a unique need

icon-logistics

Award winning customer service

icon-gifts

Signature dining experience

BRANDS WE WORK WITH

Our Blog

Growth Mindset

How looking at the lessons of the ultra successful can be applied to companies in meaningful ways.

What Organizations Need to Know About Planning an Event in 2021

Last January, you had an event plan for 2020. No matter how great a plan it was, it likely had to change because of events beyond your control. Now it’s a new year and time for a new plan. As you start to develop a plan for your company’s events in 2021, here’s what you… Read more »

more

Our Blog / Growth Mindset

How looking at the lessons of the ultra successful can be applied to companies in meaningful ways.



What Organizations Need to Know About Planning an Event in 2021

Last January, you had an event plan for 2020. No matter how great a plan it was, it likely had to change because of events beyond your control. Now it’s a new year and time for a new plan. As you start to develop a plan for your company’s events in 2021, here’s what you… Read more »

more
Wellington
7309 W. 80th St. Suite 300
Overland Park, KS 66204

P: (913) 402-1881
F: (913) 402-1771
contact@wellingtonexperience.com
Email Signup
© 2021 Wellington. All Rights Reserved.
Careers / Privacy Policy / Terms