Community Building During a Crisis

It’s no surprise that engaged employees are proven to be more focused, to work harder, and to enjoy their jobs more than those who aren’t stimulated by their day-to-day work. In fact, highly engaged teams show a 21% increase in profitability.

Employee retention and engagement should always be top of mind for employers, but it’s even more important now that we’re in a COVID-19 world. The way a company treats its employees during “trying times” can pave the way for how the organization is viewed not only by employees, but also by potential and current clients.

It’s not only large brands that are vulnerable to this increased visibility. COVID-19 forced layoffs, furloughs, and reduced salaries around the world that few businesses were able to remain immune from. Customers and potential new hires are watching brands during this time to see how difficult situations are handled. “How did you handle the crisis?” is likely to become a frequently asked question from customers and potential employees.

Virtual fatigue is a real and pressing issue that many employees are facing as they have transitioned into a work from home structure. More than ever, employees are questioning the “why” behind their work as they feel increasingly more drained by video conference-packed days.

COVID-19 aside, employee retention and engagement aren’t new issues. A poll by Gallup that was taken pre-COVID-19 revealed that only 33% of American workers felt energized by their jobs. 52% said they’re “just showing up,” and 17% described themselves as “actively disengaged.”

How can you begin to fix what was already broken and is increasingly becoming more difficult in a pandemic-ridden world? 

Enter Wellington’s Community Building experts. How does community building address your HR challenges? We’ll tell you.

Community Building: 

  • Increases retention and engagement by creating stronger connections and a sense of belonging. Employees who are connected and feel like they’re being heard are 4.6 times more likely to perform their best work. Build up employees by making them feel like they have a place and their voice is warranted.

  • Creates connections among stakeholders, customers, and community members. Connectivity is at the center of employee satisfaction and brand loyalty. Employees who are satisfied work harder and customers who feel a strong sense of loyalty to your brand are more likely to continue using your product or service. Bring all of these players together by thinking about how they fit into your community.

  • Accelerates communication and makes it more effective. Don’t allow your employees to feel out of the loop. Community building provides a communication plan that brings everyone together, up to speed, and puts them on the same page for progress while also fostering dialogue and discourse.

  • Creates a sense of ownership among employees resulting in deeper loyalty and commitment. Employees who feel in control of their work AND recognize their importance within it are going to feel proud and encouraged to do their best and stay focused.

Built on over 25 years of working to build community within companies and organizations, Wellington’s strategic approach starts with discovering the specific goals and objectives for your unique community. We create custom solutions to provide your stakeholders with a stronger sense of belonging by connecting those goals and objectives to members’ shared values. This allows us to create and leverage networks that encourage collaboration and use the power of small group connections to create long-term impact within your organization.

Let us start designing solutions and tactics that will strengthen your communities today with an in-depth discovery session. By the end of our session, we’ll have defined real and actionable objectives for your business. Contact us today!

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