Unlock Your Event or Meeting’s Potential with a Creative Agency PartnerOctober 24, 2017 | Aleksandra Milewski
You’re in the midst of planning a big corporate meeting or annual event. You’ve identified the story you want to tell, as well as the strategic business goals you want to accomplish. And now, it’s time to start pulling the pieces together. But as you survey what needs to be done, you start to feel more overwhelmed. You want to push the creative envelope, but that willingness to experiment has produced a slew of smaller projects you didn’t anticipate. Suddenly, that event or meeting deadline starts to look so much closer. And then the anxiety really sets in…
Sound familiar? If it does, take a deep breath! This is an anxiety-free zone—we promise. There’s a solution to your needs. We’ve talked in earlier blogs about the need for a strategic event or meeting partner, as opposed to a one-and-done service provider. When you weave your meetings or events into your company’s narrative, messaging and business goals, it helps to work directly with someone who can match your 50,000-foot vision, then roll up their sleeves and dig in to the details with you to ensure a flawless and successful experience.
Here’s something else to consider. What if that strategic events or meeting partner also served as your personalized creative agency? There’s no shortage of creative and branding projects that can enhance your event, even down to the smallest details like branded elevator buttons.
But what about the rest of the year? After all, you want to keep the momentum of that incredible, unforgettable event or meeting going, right? You want to continue to tell the story you established during that timeframe. You want to connect with attendees to revive the energy they felt during that experience and remind them of how they can contribute to the company’s success in their own day-to-day work lives. After all, a significant annual corporate event or meeting is far from something you merely check off your to-do list. It’s sort of like a website—a living entity that’s always evolving and improving. Yet you need to actively tend to it—it won’t morph and grow and get better on its own.
Another benefit to working with your own creative agency? That little push you need to try a big idea. We know—it can be scary to step out of the box, especially if you’re working with an event or meeting that’s been a staple of your company for years (or decades). That’s where we come in. We’ve carefully cultivated a team of bold thinkers and creative go-getters that can spark inspiration, identify opportunities to make a lasting impact and then bring those ideas to life. And if you need someone to take on the mundane or even overwhelming tasks, we can handle those, too. That means you have more time to work on what matters to you, what you’re passionate about. Sounds refreshing, doesn’t it?
At this point, we hope you’re breathing a little easier—a lot easier, in fact. Maybe, just maybe, those wheels are starting to turn as you contemplate that daunting but tantalizing concept: “What if?” Maybe you’ve had a big idea for awhile and you haven’t been sure how to execute it. Or perhaps you know you need to innovate your event or meeting, but you’re not sure where to start. Let’s plan a time to talk and explore what you need, what you want and how Wellington can make it happen. Instead of your strategic event and meeting partner and creative agency, think of Wellington as your microphone. We’ll help you grab your audience’s attention and keep them captivated by your message. Speaking of microphones—if you want to cut loose in the evening with a little karaoke, well, we’ll be right there with you.
Instead of fretting over your upcoming event or meeting’s to-do list, here’s a new task for you. Reach out to Wellington and let us know how we can help. We’d love an opportunity to prove how our creativity, bold thinking and expertise can pay off in a big way for your company.